Marketing Website Design and Development for a Strategic Finance Consulting Firm

Ran Matoki is a seasoned strategic finance expert, and owner of Matoki Strategic Finance, a consultancy specializing in enhancing financial strategies for businesses.

My mission was to create a sleek, high-converting website to showcase Ran's expertise, and to connect and build trust with potential startups. His website showcases his original content, as well as success stories and testimonials.

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The minimalist, user-friendly website was designed to clearly articulate how Ran empowers companies to navigate financial complexities and achieve significant growth. Through interactive elements and a seamless user experience, the website engages the target audience, making Ran's advanced financial strategies accessible and comprehensible.

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Visual Identity Development - Color Scheme

Social media banners

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About The Process

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In a a kick-off meeting with Ran, we did a deep-dive on his brand and goals - the main goals of the website, his target audience, his library of original content, and his professional history, from which I created a comprehensive brief. In the next step, we collected references for the look and feel we want to achieve. Some key words I built upon from the brief were: Exclusivity, Premium, Insightfulness and Confidentiality.

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Creative Direction Development

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I created 3 different creative directions to show the different look and feel we can achieve, and Option 3 was chosen.

From there, I developed the direction, trying out different styles and layouts to fit the vision.

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Visit the website: matoki-sf.com