From One-Man-Show to a World-Class Brand

This project included rebranding, web design and Webflow development for Hacksmith Industries, a highly successful video content creator on YouTube. After meeting with James, the founder, I understood that the new brand and website needs to showcase Hacksmith’s vision in a minimalistic and adaptive way, to help them speak to their current and future audiences as they grow and become leaders in their field.

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Logo Design Process

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The original Hacksmith logo.

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I wanted to create a whole new, modern visual use of the anvil, a metalworking tool that was used in Hacksmith's old logo. I set out to create the perfect anvil and H combination for Hacksmith, using a smooth and modern typography. These are the logo directions I showed them:

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The Website

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