Lotem Aharon - Portfolio

NH Geffen Advisors is a boutique strategy and investment advisory firm led by Asher Geffen.

This project addressed his need for an innovative website to showcase quality for potential customers as a premium service provider. My services included creating style guidelines for his brand, and designing and developing a clear, high class website communicating Asher’s consulting services. The Geffen.io color palette combines pastel and soft colors with smokey blue and gray for a smooth contrast, and a feeling of approachability. The clear colors and typography and nature imagery were chosen to reflect both Asher’s personality and Geffen Advisors' unique values and expertise.

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The Process - Creative Directions

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Developing the Chosen Direction - Modern & Minimalistic

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Trying out a number of gradients and layouts, I provided Geffen Advisors with design directions that match their approach and character, working with them to choose the elements that effectively tell their story.

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